Radisson Launches Online Guest Room Boutique

The article http://www.hospitalitynet.org/news/154000320
is about new web site that allows guests of Radisson Hotels & Resorts to order exclusive products of the this hotel group. Today the clients can get linens, specialty bath products and other gifts from Radisson, including guest favorites like the Sleep Number(R) bed, sheets and Radisson's exclusive line of ASiRA Body Care amenities. According to the executive vice president of Full Service Hotels for Carlson Hotels Worldwide Nancy Johnson this site will help 'to reinforce our commitment to overall satisfaction of our guests'

This a very interesting concept and is one of best way of fidelizing
the clients. Besides it's a succesful strategy for appealing the clients who demand a lot:

• It gives the customers the opportunity to relive the Radisson experience at home
• They feel valued
• They can enjoy comfort and convenience
• They are considered as fashionable and hip

Today, hotels have to adapt to the incessantly changing needs, tastes, prefences and fashions in order to remain competitive in the flourishing hotel market and Radisson hotels are mooving in the right way.