Hyatt launches online store

The article www.hotelmarketing.com/index.php/content/article/061220_ is about online store launched by Hyatt. From now the clients can buy Hyatt product like a bed, a mattress online and 'can feel the Hyatt touch wherever they want'.

This a very interesting concept and is one of best way of fidelizing the clients. Besides it's a succesful strategy for appealing the clients who demand a lot:

• It gives the customers the opportunity to relive the Hyatt experience at home
• They feel valued
• They can enjoy comfort and convenience
• They are considered as fashionable and hip

Today hotels have to adapt to the incessantly changing needs, tastes, prefences and fashions in order to remain competitive in the flourishing hotel market and Hyatt hotels are mooving in the right way.