Best Western goes direct with travelers.com/hotel.de

The article http://www.hotelmarketing.com/index.php/content/article/061212 introduces to the readers the new strategic partnership between travelres.com and Best Western group. This partnership will be profitable for all parties. According to it : all the rate types and conditions are automatically displayed and the clients can use travelres. com as if they booked through the hotel's own website

I think this is the right strategic decision and will

• inrease market share
• improve customer service
• bring innovations
• lead to cost saving
• a good example for other hotel groups